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LK Creative

Teal/maroon gradient design for the LK Creative logo with a box around "LK" and "CREATIVE" below the box.

Emma Highfill Photography
Squarespace Website Design

hand holding a phone displaying a website

A Decade of Capturing Moments: Rose Wheat Photography's Transition to a Versatile Brand

A milestone like passing a decade in business is a testament to dedication and evolution. Emma Highfill, the talented force behind Rose Wheat Photography, found herself at a crossroads. 

Her journey began like many in the field, focusing on family portraits and wedding photography. But over the years, her portfolio expanded, embracing interior design & real estate photography, commercial photography, and more.

A Growing Portfolio Demands a Fresh Brand Identity

As her body of work diversified, Emma recognized the need for a brand that could seamlessly bridge personal and commercial clients. It was time for a transformation. The heart of her business was her photography, capturing moments and revealing authenticity. It was essential that her brand identity and website reflected this essence while maintaining a professional edge.

Designing a Website that Balances Clean Aesthetics with Personality

The challenge lay in creating a website that achieved equilibrium – one that was clean and clear in design but still retained the warmth and authenticity that Emma’s photography radiates. It was about striking that delicate balance between professionalism and relatability.

Custom Coding for Tailored Design

Emma’s vision called for specific design considerations that required the finesse of custom coding and styling within the Squarespace environment. It was a meticulous process, with every detail crafted to perfection. The goal was to create a customized look and feel that was as unique as her photography.

The Perfect Showcase: Emma’s Style and Craftsmanship

In the end, the outcome was nothing short of remarkable. The website now flawlessly encapsulates Emma’s style and the unparalleled quality of her photography work. It serves as a perfect reflection of her journey, capturing moments that transcend time and leave a lasting impact.

The transition and evolution of Rose Wheat Photography is a story of growth, resilience, and artistic finesse. It’s a testament to how a brand can evolve over time while remaining true to its core values. Emma’s journey inspires us to embrace change and continually strive for excellence, just as she does through her lens.

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