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LK Creative

Teal/maroon gradient design for the LK Creative logo with a box around "LK" and "CREATIVE" below the box.

Gravel City Adventure & Supply Co.
brand website , e-commerce website update, holiday ad, route maps

man sitting on a blue-green couch scrolling on a laptop

Navigating the Digital Trail: Gravel City Adventure & Supply Co.'s Journey to Online Success

The Gravel City Adventure & Supply Co. is no stranger to innovation and adaptability. Their digital transformation story began with a simple request: a redesign of their online store, tightly integrated with their point-of-sale system. This initial step marked the inception of a remarkable journey that would redefine their online presence.

Elevating the Online Store: Learning and Customization

The first challenge was to acquaint ourselves with the intricacies of their online store system. Once we had a firm grasp, we embarked on the task of selecting a new template. However, we didn’t stop there. We meticulously customized the template to align with Gravel City’s unique identity and vision. This careful blend of technical expertise and design finesse set the stage for a more engaging and user-friendly online store.

Adapting to Uncertainty: The COVID-19 Pivot

Just as the winds of progress were gathering momentum, the unexpected gust of COVID-19 swept through communities. In the face of uncertainty, Gravel City demonstrated remarkable agility. Recognizing the need to boost their online presence during these challenging times, they made a strategic decision. They unveiled a second branded website that offered greater flexibility for content and design. This forward-thinking move not only showcased their resilience but also positioned them for success in the digital realm.

Holiday Season Hustle: Ads and Maps

As their journey continued, Gravel City faced yet another curveball – the holiday season. Amidst the festive rush, they sought various-sized ads to captivate their audience and set the holiday spirit ablaze. Additionally, they required custom map designs for their brand website, enhancing the user experience and emphasizing their commitment to adventure.

Gravel City Adventure & Supply Co.’s digital voyage is a testament to the power of adaptability and proactive thinking. From revamping their online store to navigating the challenges of COVID-19 and gearing up for holiday sales, they’ve showcased remarkable resilience and innovation. Their journey is an inspiration for businesses looking to thrive in an ever-changing digital landscape, proving that with the right strategy and a dash of creativity, the digital trail can lead to success.

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